Summerslam was supposed to dramatically point the WWE in one direction or the other, as represented [mostly] by CM Punk or John Cena, though Christian or Randy Orton was also a relevant choice in this matter. Either they gave into the smarter fans by pursuing a new mode of thought with Punk as champion, or they stuck with their time-tested formula by giving the strap to their boy, Cena.
Instead, WWE sidestepped the whole issue and gave the audience a conclusion that prevented anyone from wanting to riot, but didn’t really satisfy anyone, either. It was as if they stared nervously at all their options, panicked, and then made a completely absurd choice. Yes, Summerslam was WWE’s bad orgasm.